Unisyn’s Demographic Study is designed to determine a potential customer base for the Providers marketplace. Too many wireless designs of the past paid little attention to the potential user market for a wireless broadband service. This study takes into account the type of user as well as the average dollar amount the user will pay for the service. This information is then incorporated into the topographical information to determine "last mile cost". Previous wireless designs have overlooked the importance in determining this essential data when considering the development of a WAN wireless service. Most WAN wireless designs today should focus on primarily business demographics due to the higher dollar spent per service because of higher modem (radio) cost.